8 decades of resonating with the consumer


Harvesting Strategic Thinking

Established in 1940, we are India’s oldest independent advertising agency. We are a full-service agency with proven expertise in mainline advertising, digital marketing, media planning, creatives, tech innovation, animation and film production. Think of us as the all-rounder in your team.

Although we have diversified and innovated our capabilities over the years, our beliefs are firmly rooted in the fundamentals of branding and marketing. ‘Strategy’ remains at the core of our thinking.

We work hard to make the complex simple. By understanding our audience at an emotional level, we speak to them through that emotion. We find their desires and pain points and pull on them to draw a connection with our messaging and branding. We position the brand creatively with a difference that is also relevant.


Diving deep. Mining insights. Crafting big ideas. Making an impression.

IRDAI wanted to educate the Indian farmer about the benefits and necessity of insurance. We kept it simple with our campaign ‘Bima hai zaroori’ and made a TV Spot with a direct and hard-hitting message that every farmer could identify with at the gut level.


Understanding cultural truths. Building an honest DNA. Creating deep connections.

Bharat Financial Inclusion Limited has impacted the lives of 2.5 crore women across the country. Research pointed out that the driving force behind women in rural areas to start micro businesses in a patriarchal society was to ensure that their children do not struggle like them in the future. With this insight, we wrote ‘Sapno ka khata’, a poetic women’s day narrative with true emotion at its core.


Tactics to express, interact and move closer to acquiring customers.

For Waffy, we created a lot of buzz with ‘Riddle Bee’. We utilised the space on the pack and printed riddles and educational content. Winners got gift hampers. The campaign was a big hit. A post-survey revealed that children started buying Waffy to participate in this quiz and win.


Novel initiatives. Delighting consumers. Accelerating business.

Using Artificial Intelligence, we created a unique Director’s Mix to deliver the right message to the right consumer.


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  • New Delhi

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  • Mumbai

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  • Chennai

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  • Coimbatore

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