8 decades of resonating with the consumer

Overview

Harvesting Strategic Thinking

Established in 1940, we are India’s oldest independent advertising agency. We are a full-service agency with proven expertise in mainline advertising, digital marketing, media planning, creatives, tech innovation, animation and film production. Think of us as the all-rounder in your team.

Although we have diversified and innovated our capabilities over the years, our beliefs are firmly rooted in the fundamentals of branding and marketing. ‘Strategy’ remains at the core of our thinking.

We work hard to make the complex simple. By understanding our audience at an emotional level, we speak to them through that emotion. We find their desires and pain points and pull on them to draw a connection with our messaging and branding. We position the brand creatively with a difference that is also relevant.

Strategy

Diving deep. Mining insights. Crafting big ideas. Making an impression.

IRDAI wanted to educate the Indian farmer about the benefits and necessity of insurance. We kept it simple with our campaign ‘Bima hai zaroori’ and made a TV Spot with a direct and hard-hitting message that every farmer could identify with at the gut level.

Authenticity

Understanding cultural truths. Building an honest DNA. Creating deep connections.

Bharat Financial Inclusion Limited has impacted the lives of 2.5 crore women across the country. Research pointed out that the driving force behind women in rural areas to start micro businesses in a patriarchal society was to ensure that their children do not struggle like them in the future. With this insight, we wrote ‘Sapno ka khata’, a poetic women’s day narrative with true emotion at its core.

Conversations

Tactics to express, interact and move closer to acquiring customers.

For Waffy, we created a lot of buzz with ‘Riddle Bee’. We utilised the space on the pack and printed riddles and educational content. Winners got gift hampers. The campaign was a big hit. A post-survey revealed that children started buying Waffy to participate in this quiz and win.

Disruption

Novel initiatives. Delighting consumers. Accelerating business.

Using Artificial Intelligence, we created a unique Director’s Mix to deliver the right message to the right consumer.

Featured Work

  • Creating Perception, Affecting Behaviour & Impacting Performance

    MYK Laticrete

    We decided to bring the end consumer to the forefront of our communication and educate him about... MYK LATICRETE and its products To catch the attention of the masses and create an impact with our campaign, we brought in Captain Cool, MS Dhoni as our Brand Ambassador. It was a solid partnership from the beginning. The values of leadership and innovation that skipper MS Dhoni has demonstrated over time is what MYK LATICRETE also stands for.

  • Taking Casual Sexism Head On

    Freedom Oil

    Every once in a while, we create a campaign which makes us truly proud to be storytellers and impact makers....

    For Freedom Oil, we got into the psyche of our TG- women aged between 24 to 50 in small towns and metros. We discovered a constant villain in their lives- Casual Sexism. The thing about Casual Sexism is that it is so unbelievably casual that many a time, it doesn’t even come across as sexist.

    We rolled out this campaign on Independence Day. Results after the first month were 11 Million + Video Views & counting.

  • Telling Bhutan to Just Do It

    Bank of Bhutan

    Bank of Bhutan, the national bank of the quaint country, wanted to give a message to its people to dream big... and achieve greatness. We set out to make a campaign that would touch the sentimental cords of the natives and resonate with their aspirations. We created an emotionally charged up TV commercial depicting the dreams of different people from different backgrounds in Bhutan.

    We had Chencho Gyeltshen, the captain of the Bhutan National Football team, as the Brand Ambassador. Chencho, affectionately nicknamed the Bhutanese Ronaldo, is an all-time leading international goal scorer for Bhutan. He is also the first Bhutanese professional footballer to play outside the country.

News

  • Captain cool MS Dhoni shares how Myk Laticrete is an all-rounder tile adhesive

  • Bonds That Last

Offices

  • Hyderabad

    550/A1, Road no 92, Jubilee Hills, Hyderabad - 500096.

    Location

  • New Delhi

    509, Raja House, 30-31, Nehru Place, New Delhi -110019.

    Location

  • Mumbai

    9 th Floor 'A' Wing, Eureka Towers, Mindspace, Behind Lakozy Motors, Malad (West), Mumbai - 400064

    Location

  • Bengaluru

    12, 1st Floor, 4th Cross, New BEL Road, SR Street, RMV 2nd Stage, 3rd Block, Bengaluru - 560 094.

    Location

  • Chennai

    70, Central Street, Kilpauk Garden Colony, Chennai - 600 010.

    Location

  • Coimbatore

    27, 3rd Floor, SVP Complex 343, Avarampalayam Road, Coimbatore - 641 044

    Location

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